University of Wollongong in Dubai (UOWD) and Politecnico di Milano’s Graduate School of Business (MIP), Italy’s leading technical university, today announced a partnership to explore the evolving landscape of luxury brand management in the UAE.
Politecnico di Milano is ranked No. 1 in Italy, No. 6 in Europe and No. 17 on the list of the world’s top technical universities.
With the Middle East representing a big opportunity for luxury brands, this collaboration will take a closer look at the overall management of luxury brands and its influence on emerging luxury markets in Dubai and other shopping capital destinations, such as Milan, Paris and Geneva.
Professor Alex Frino, Deputy Vice-Chancellor (Global Strategy) at University of Wollongong Australia, commented: “UOWD is excited to partner with Politecnico di Milano to explore the development and future of Luxury Brand Management in the UAE”.
“UOWD, the first international university to establish a presence in Dubai, offers unparalleled expertise in tertiary education in the Gulf Region. Our new collaboration with Politecnico di Milano’s Graduate School of Business recognises the commercial and cultural significance of the luxury market in the Middle East. As an end-result we are hoping to introduce a specialised program in the area of luxury brand management in the foreseeable future,” Professor Frino added.
Tourism is a key sales driver in the UAE and luxury brand management is vastly becoming a highly specialised area. The partnership will draw upon the expertise of several academics from both institutions, to investigate the factors that influence the way luxury consumers engage with brands and what brands need to stay relevant.
The University of Wollongong in Dubai (UOWD) established in 1993 is one of the most prestigious and forward-thinking tertiary institutions in the Middle East. The University’s curriculum and teaching practices reflect the University of Wollongong Australia which constantly ranks among the top 2% of universities worldwide.
Politecnico di Milano’s Graduate School of Business is part of the Politecnico di Milano School of Management and has been recognised as a prestigious business school for over 30 years.
